SalesRiver Welcomes Industry Veteran Chris Michelson as Chief Revenue Officer

LEXINGTON, KY, June 7, 2023 – SalesRiver, an all-in-one sales management platform serving enterprises across multiple industries, is thrilled to announce the appointment of Chris Michelson as Chief Revenue Officer (CRO). With his vast experience spanning insurance, technology and performance marketing sales, Michelson is poised to bring a unique blend of expertise and vision to the SalesRiver team.

Chris Michelson comes to SalesRiver with an impressive track record of strategic growth and development, as well as a deep understanding of the consumer journey in the insurance and home services industries. He joins the company from Quote.com, where he held the position of CRO and oversaw Marketplace Operations, Business Development, Sales, Account Management, Client Success, and Retention.

"SalesRiver has already distinguished itself as a first-of-its-kind platform that's transforming the sales process," Michelson said. "I'm thrilled to join such a dynamic team, and I look forward to leveraging my experience to enhance SalesRiver's value proposition further and drive strategic growth."

Michelson brings with him an extensive network and deep-rooted experience across various aspects of the insurance industry. His multifaceted professional history includes roles as a licensed agent, agency owner, lead generator, and network manager.

His appointment is expected to bring strategic benefits to SalesRiver, not only in terms of financial performance but also in expanding the company's presence and influence in the marketplace.

Koby Hastings, CEO of SalesRiver, spoke of his enthusiasm for the new appointment: "Chris's breadth of knowledge, coupled with his in-depth understanding of our business model, makes him an ideal fit for SalesRiver. His strategic vision, leadership, and understanding of our target markets are exactly what we need as we navigate our next phase of growth."

Hastings added, "With Chris on board, I am confident that he will add value to our team, help us build stronger relationships with our clients and lead us to greater heights. His profound comprehension of the consumer journey from point A to underwriter's point Z is unparalleled and will be key in shaping our future strategies."

As SalesRiver continues to provide data-driven insights and improve companywide performance, the addition of Michelson marks an exciting new chapter in the company's journey. The sales management platform can look forward to Michelson's contribution to its goal of becoming the go-to solution for sales teams in just about any industry.

Chris concluded, "I am excited to get started. I see massive potential for SalesRiver. Together, we are going to propel the company into the future, leveraging my experience, contacts, and insights to drive success. I'm ready to put my understanding of the business to work for the benefit of our clients and the SalesRiver team."

About SalesRiver

SalesRiver is a leading sales management platform serving enterprises across multiple industries. With a focus on customer acquisition, lead and call routing, performance insights, and sales team management, SalesRiver equips growth-oriented sales organizations with the tools they need to succeed. The company is headquartered in Lexington, KY. For more information, visit SalesRiver.com.